Giclee’ Prints, Artists print, Limited Editions, Open Editions
Understanding the Madness of the Print Market
Art is sometimes ambiguous, but understanding what you are buying should be crystal clear. In my earlier days when I showed my artwork at outdoor art venues I saw a lot of customers and patrons purchase items without understanding the difference between original art, prints, editions, and essentially poster or wall art. Artists sometimes don’t help in clarifying these things. Maybe it’s because they are too busy trying to eek out a living selling their wares and making a meager living through their artwork. However I have never believed it’s a good idea to sell something based on assumptions or to keep the consumer in the dark about what they are really buying. I believe by not clarifying what artists are actually selling they are hurting themselves, their fellow artists and the consumers. I know many people that buy giclee’ prints or another words canvas prints. Because of how far printing on canvas has come people buy these canvas prints thinking it is a one of a kind original painting instead of a reproduction. This causes problems when the purchaser finds out his original painting is in fact a copy. This realization erodes confidence not only in the artist who produced the canvas print but the art world as a whole. It’s bad for artists and the art buyer. However canvas prints are not a bad thing, many artists produce a series of artist approved canvas prints. So what does it mean when you buy a copy? What is the difference between a copy and an original painting? These questions and others are answered in this article.
It’s not only canvas prints that muddy the waters for art buyers. I also know people who purchase open edition prints or another words posters thinking that they are buying original works of art or another words original prints. Original prints are a series of prints approved by the artist for production or for reproduction. These prints are known as original prints. Again knowing the difference between open edition prints, limited edition prints, and artist proofs or artist prints will help you know what it is you are buying or how you are labeling your artwork.
Let me start off by saying that you should never buy art hoping it will increase in value. That is never a sure thing. There is never a guarantee that the artworks you purchase will even capture the same price you originally paid for them. So don’t buy art with a mindset that its value will increase. Instead, buy what you love or what moves you as a person and inspires you when you look at it. Art is created to lift our souls and enrich our lives. Even though art has no guarantee of becoming a gold mine, original artwork purchased from professional artists will hold a certain amount of value in most cases. It is always best to buy original art when possible. It is like buying antiques.
Artwork that isn’t original is some referred to as poster art or wall art, artwork that isn’t original. This type of art can bring you a lot of enjoyment but has essentially very little to no resale value. Some may describe this as décor or reproduction art. Whatever you call it, it is essentially “copies” of original artwork that was never signed and numbered by the artist. So what is an original? An original is any one of kind or series of images the artist has approved as original artwork or copies of original artwork that the artist has approved, signed, and numbered to be reproduced a certain amount of times.
Let’s start with paintings. With painting originals are any artwork produced by the artist where the subject, color, and scenery is different from one painting to the next. Paintings can be somewhat similar in subject as long as it is clear that they are different from other another, each painting is a one of a kind original painting. If however the artist is painting, not printing, the same painting over and over again essentially he is creating multiple copies of the same image or an edition. Editions are the same image multiple times. Editions are still originals but demand that the artist declare the number of item in the series and how many images there are in the series in total. So you should see in the corner of any edition print, painting, sculpture or what have you the number of the item and the number of originals. It would be in a fraction like 5/250 this means you have the 5th image of a 250 image edition (each of the 250 images are original and of the same value). With paintings anything that isn’t numbered should be a one of a kind original piece of artwork. If there are multiple copies that exist of a particular painting and they aren’t identified with an edition number it is classified as wall art. They are not original.
Sometimes the print market can be a little trickier. It is the same rules though generally. There are two types of prints what is referred to as original hand pulled prints and limited edition artist approved prints. Hand pulled prints are originals created by an artist that was meant to be created in multiples. They are signed and numbered by the artist. The entire series is considered original. In this category you have woodcuts, etchings, engravings, serigrahs and lithographic prints(not offset litho). Limited edition prints are created by original works of art from paintings and hand pulled prints. These are still signed and number by the original artist giving permission for these prints to be made. In this category you have limited edition prints and canvas prints. The important thing is the artist gives his signature to show these copies are approved and how many are approved.
If artworks are copied and not signed or numbered then it is considered a poster, wall art, or décor art and not original or assumed to have been copied without permission of the artist is therefore an open edition copy and has no value. Open editions are the same as posters they are reproductions or copies only without any value. Any prints outside an edition are also posters or décor art. This includes artist proofs or prints outside the original number of approved print run number. This understanding this will help you the next time you visit an art gallery or outdoor art venue.